PicPlay
Gamification

increases customer engagement

PicPlay Gamification Mobile App

The client’s core business is photo printing and they wanted to engage more users and encourage them to print photos.

Digiteum created a mobile app based on gamification, which motivated users to take more pictures in Theme Parks and  ultimately place more orders.

The Picplay mobile app allow the user to easily redeem, purchase and share their pictures taken at different rides in Theme Parks. The purchased images can be organised into a slide show and automatically converted into a video.

Highlights
  • Built for iOS and Android
  • Wide social integration (7 social networks)
  • NFC and QR scanning
  • Gamification
PROJECT DETAILS

YEAR: 2015
CLIENT: BAM Mobile for PicSolve
KEY WORDS: customer engagement, gamification

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