How can brands engage customers, keep them updated to safe time and effort, and bring actual value? Go to the places where customers are, and talk to them in the language they understand.
Today, voice audio interface is not something extraordinary; Alexa Dot and Google Home are available at reasonable prices, Siri compiles shopping lists, and Uber gets more and more ride calls from Alexa Skill. In other words, more businesses use voice to talk to customers, literally.
Publishers are not an exception. In particular, Pan Macmillan Publishing has already launched its book recommendation chatbot for Facebook Messenger. Soon after that, the publisher decided to provide its customers with additional value and collaborated with BAM Mobile to build Alexa Chatbot Skill – Book of the Day.
Digiteum, BAM Mobile technology partner in this case, built Alexa chatbot and tought it to use voice audio interface to help customers stay up to date on what’s new and on top in literature these days. The Skill uses a set of audio files to reply to customer requests about books.
Once you ask Alexa what is the book of the day, chatbot connects to Pan Macmillan server to get relevant information on the book choice. Alexa voice replies to your query and then connects to Audible to provide a short intro and a 30-minute audio book preview read by a narrator. If you are hooked, you can ask Alexa to add this book to your shopping list, Amazon cart or wish list, or even play a full version of this audio book.
- Voice audio interface integrated into familiar environment of Amazon Alexa
- Direct brand-to-customer communication through customer’s personal assistant
- Integration with third-party services (Audible, shopping list) and point of sale (Amazon)
- Marketing tool to broadcast products and services, provide customers with up-to-date information, match them with the products they need and safe their time.
CLIENT: BAM Mobile for Pan Macmillan Publishing